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13 January 2011

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Is much known if these aggregate scores feedback to the creatives and financial backers of films? I ask in part out of ignorance, but also as I know the games industry is increasingly growing to incorporate Metacritic scores as a device with which to calculate bonuses/funding for independent studios working under the auspices of larger publishers.

As you point out, the methodology if Rotten Tomatoes throws up all sorts of issues, I'm just curious if prestige critics matter more than aggregate scores, at least in the eyes of studios and financers. Or does it all just boil down to opening weekend box office anyways?

Good question, though I share your ignorance so I can't answer definitively!

My guess is that aggregate scores and quotes from prestige critics perform different functions. The former are employed by PRs when they want to claim a film was 'the best reviewed' of the year. The latter feature heavily in trade press ads and screener copy during the run up to the major awards. Quantitative and qualitative testimony, if you will.

(I didn't realise the games industry operated in the way you describe, but there's a certain logic to it).

Anyway, here's what David has to say:

'Interesting comment about the post. Reviews are one of many things that influence the perception of a movie and ultimately box-office performance. The industry follows reviews carefully. You will see a correlation between reviews and Awards, as they start to be announced over the next month or two.'

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Frances_Ha_Insight