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First of all, this is a fascinating attempt and the first one I have seen focusing on British Cinema's cultural contribution.

It would be interesting to see a contingent value estimation on British Cinema's cultural "contribution" similar to the BBC study done in 2006 (Horner, Mahdon and Bevan) or the Papandrea study of Australian television (Papandrea, F. “Willingness to pay for domestic television programming.” Journal of Cultural Economics, Vol. 23, No 3, p 146-166, 1999). This would clearly augment the work done in this paper and might give a more quantitative assessment.

The upcoming seminar (27 November at the Clore Mgmt Centre, London) should be interesting.

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